PELHAM PLAZA JACKSONVILLE, AL WELCOMES BACK CASHWELL! JULY 2011. CashWell (formerly PayDay Loans) is returning to Pelham Plaza. Cashwell is a consumer finance company that makes credit available to individuals that need a bit of financial help. CashWell currently operates over 103 retail locations, offering a number of services, which vary by state. Pelham Plaza is an 72,500 sf retail center, anchored by Burke's, Hibbett, Save-A-Lot and Dollar General. The center is well located in the retail disctrict along Hwy. 21 (Pelham Rd.). Currently 4300 & 4900 sf spaces are availalbe.